Do you know whether ChatGPT or Perplexity mention your product when buyers ask for recommendations in your category?

This question helps assess your AI visibility and whether your product appears in AI-powered search results when potential buyers are researching solutions in your category.

Has anyone on your team checked how AI tools describe your product in the last 90 days?

Regular monitoring of how AI tools describe your product is essential for maintaining accurate representation in AI-powered search results.

When AI tools do describe you, are the details - pricing, features, positioning - accurate and current?

Accuracy of your product information in AI tools directly impacts buyer decision-making and shortlisting processes.

Is your website getting the same organic traffic it did a year ago?

Tracking year-over-year organic traffic helps identify whether your AI visibility and SEO strategy are maintaining or improving your search presence.

Does your site have pages that directly answer the questions buyers ask before they shortlist, e.g. comparisons, alternatives, pricing?

Creating content that addresses buyer questions directly improves both AI visibility and conversion by meeting buyers where they are in their research process.

Is anyone specifically responsible for how your company appears in AI search results?

Assigning ownership for AI visibility ensures consistent monitoring and optimization of how your brand appears in AI-powered search tools.

Can marketing publish a new landing page today, without filing a ticket or waiting on a developer?

Marketing autonomy to publish pages independently enables faster campaign execution and reduces bottlenecks in your go-to-market strategy.

Does changing a homepage headline take minutes rather than sprints?

The speed at which you can make simple content changes indicates your level of marketing autonomy and operational efficiency.

Do campaign pages usually go live the same week the campaign is approved?

Campaign velocity - the time from approval to launch - directly impacts your ability to capitalize on market opportunities and maintain competitive momentum.

Can you update the website without worrying something will break?

Confidence in making updates without breaking functionality indicates a stable, well-architected website infrastructure that supports marketing autonomy.

Can you build a new campaign page from existing components, rather than starting from scratch each time?

Component-based page building accelerates campaign execution and ensures consistency across your website experience.

Could a new marketing hire make their first site edit within their first week?

The ease of onboarding new team members to your website platform indicates the usability and accessibility of your content management system.

Can you preview a change and see exactly how it will look before it goes live?

Preview functionality reduces risk and increases confidence when making website updates, supporting faster iteration and testing.

When your team publishes a change, does it go live on its own, or does the whole site republish?

Selective publishing capabilities enable faster updates and reduce the risk associated with deploying changes to your website.

Do you know last month's visitor-to-demo conversion rate off the top of your head?

Immediate awareness of key conversion metrics indicates strong measurement practices and data-driven decision making.

Have you run an actual test - not a redesign - on your pricing or homepage in the last quarter?

Regular testing demonstrates a commitment to continuous optimization and evidence-based improvements to conversion performance.

Could you defend the website's contribution to pipeline in a board meeting, with numbers?

The ability to quantify website contribution to pipeline demonstrates mature attribution and measurement capabilities.

When someone books a demo, do you know which page or message convinced them?

Understanding conversion attribution helps you identify high-performing content and optimize the buyer journey.

Could someone understand exactly what you sell from your homepage text alone, without the images?

Clear, standalone messaging ensures your value proposition is accessible to all visitors, including those using assistive technologies or AI tools parsing your content.

Do you know where most visitors drop off before booking a demo?

Identifying drop-off points in your conversion funnel enables targeted optimization to reduce friction and improve conversion rates.

Have you watched a recording of a real visitor using your site in the last quarter?

Session recordings provide qualitative insights into user behavior and friction points that quantitative analytics may miss.

Are the objections your buyers actually raise answered somewhere on the site?

Addressing buyer objections proactively on your website reduces friction in the sales process and improves conversion rates.

The Marketing Website Bottleneck Scorecard

Find the friction holding your website back. Answer 22 questions and get a practical view of where to focus first.

01 — AI VisibilityCan the right buyers find you?

02 — Marketing AutonomyCan your team move independently?

03 — ConversionCan your website prove its impact?

Your point of leverage

Your scorecard is ready.

Your scores show where your website is supporting your team — and where friction may be holding it back. This is a practical diagnostic based on your answers, not an audit.

Overall readiness

Low

AI Visibility

0%Low

Marketing Autonomy

0%Low

Conversion

0%Low

Your biggest opportunity

AI Visibility

0%Low

Where to focus next

What your answers reveal

Marketing Autonomy

0%Low

Where to focus next

What your answers reveal

Conversion

0%Low

Where to focus next

What your answers reveal

From insight to action

Turn your scorecard into a clear action plan.

Schedule a call to walk through your results, identify your biggest bottleneck, and decide what to tackle first.

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The Marketing Website Bottleneck Scorecard

First, a little about you.

Do you know whether ChatGPT or Perplexity mention your product when buyers ask for recommendations in your category?

Has anyone on your team checked how AI tools describe your product in the last 90 days?

When AI tools do describe you, are the details - pricing, features, positioning - accurate and current?

Is your website getting the same organic traffic it did a year ago?

Does your site have pages that directly answer the questions buyers ask before they shortlist, e.g. comparisons, alternatives, pricing?

Is anyone specifically responsible for how your company appears in AI search results?

Can marketing publish a new landing page today, without filing a ticket or waiting on a developer?

Does changing a homepage headline take minutes rather than sprints?

Do campaign pages usually go live the same week the campaign is approved?

Can you update the website without worrying something will break?

Can you build a new campaign page from existing components, rather than starting from scratch each time?

Could a new marketing hire make their first site edit within their first week?

Can you preview a change and see exactly how it will look before it goes live?

When your team publishes a change, does it go live on its own, or does the whole site republish?

Do you know last month's visitor-to-demo conversion rate off the top of your head?

Have you run an actual test - not a redesign - on your pricing or homepage in the last quarter?

Could you defend the website's contribution to pipeline in a board meeting, with numbers?

When someone books a demo, do you know which page or message convinced them?

Could someone understand exactly what you sell from your homepage text alone, without the images?

Do you know where most visitors drop off before booking a demo?

Have you watched a recording of a real visitor using your site in the last quarter?

Are the objections your buyers actually raise answered somewhere on the site?

What's your role?

What stage is your company at?

On the scale of 1 - 10, how strongly do you feel the need to make changes and improve your website in the near future?

Do you have budget allocated for website or web infrastructure work this year?

What's the most frustrating part of your website situation right now?

Your scorecard is ready.

Your biggest opportunity

AI Visibility

Marketing Autonomy

Conversion

Turn your scorecard into a clear action plan.